The Guild of the Bruges Chocolatiers' mission is to promote Bruges as the chocolate capital of the world
The "Bruges Swan" is Bruges' official city praline
The “Brugsche Swaentje” can only be bought from the many chocolate shops in Bruges carrying the label of "Official Dealer".
The Bruges Swan is made by traditional methods and with Belgian quality chocolate (Dark min 55% cocoa, Milk min 30% cocoa, White min 28% cocoa). The swan is filling with almond praline (50%nuts), gruut and Bruges lace biscuits (crispy biscuits)(Gruut: a mix of spices used in the Middle Ages for brewing beer).
In January 2006, after many meetings and tasting events, the people of Bruges chose the tastiest and most distinctly Bruges recipe. At the beginning of the first Bruges Chocolate Festival “Choco-Laté” (April 28th until May 1st 2006) this typical Bruges chocolate article and the non-profit organization “Guild of the Bruges Chocolatiers” was officially presented to the people by our mayor Mr Moenaert and the aldermen of the city.
The legend of the Brugsch Swaentje has its origins in the end of the 15th century, when the people of Bruges rose against the emperor Maximilian of Austria. This ruler was everything but popular. He wanted to submit the people of Bruges and no longer pay attention to the liberties and privileges they had obtained. The people rose up against him and Maximilian was locked up in the 'Craenenburg' on the Grote Markt (Main Square), together with his councilor Pieter Lanckhals. The latter was put to death and Maximilian was forced to attend the execution. A few years later Maximilian had the opportunity to strike back, and out of revenge he forced the people of the city to forever look after the 'long necks' or swans on the city canals.
Guild of the Bruges Chocolatiers