Bruges,

Chocolate capital of the world

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The Guild of the Bruges Chocolatiers' mission is to promote Bruges as the chocolate capital of the world

The "Bruges Swan" is Bruges' official city praline

About the Bruges Swan

Bruges Swan

The “Brugsche Swaentje” can only be bought from the many chocolate shops in Bruges carrying the label of "Official Dealer".

The Bruges Swan is made by traditional methods and with Belgian quality chocolate (Dark min 55% cocoa, Milk min 30% cocoa, White min 28% cocoa). The swan is filling with almond praline (50%nuts), gruut and Bruges lace biscuits (crispy biscuits)(Gruut: a mix of spices used in the Middle Ages for brewing beer). 

In January 2006, after many meetings and tasting events, the people of Bruges chose the tastiest and most distinctly Bruges recipe. At the beginning of the first Bruges Chocolate Festival “Choco-Laté” (April 28th until May 1st 2006) this typical Bruges chocolate article and the non-profit organization “Guild of the Bruges Chocolatiers” was officially presented to the people by our mayor Mr Moenaert and the aldermen of the city. 

The legend of the Brugsch Swaentje has its origins in the end of the 15th century, when the people of Bruges rose against the emperor Maximilian of Austria. This ruler was everything but popular. He wanted to submit the people of Bruges and no longer pay attention to the liberties and privileges they had obtained. The people rose up against him and Maximilian was locked up in the 'Craenenburg' on the Grote Markt (Main Square), together with his councilor Pieter Lanckhals. The latter was put to death and Maximilian was forced to attend the execution. A few years later Maximilian had the opportunity to strike back, and out of revenge he forced the people of the city to forever look after the 'long necks' or swans on the city canals. 

Official dealers and members

Alexamére

Rijselstraat 48
8200 Brugge
 

Website

Choc o pure

Potentestraat 40
8000 Brugge
 

 

Chocoholic

Katelijnestraat 26
8000 Brugge
 

 

Chocoholic

Katelijnestraat 24
8000 Brugge
 

 

Chocoholic

Wollestraat 29
8000 Brugge
 

 

Chocoladehuisje

Wollestraat 15
8000 Brugge
0473 71 48 01

Website

Chocolat oe Praline

Wollestraat 6
8000 Brugge
 

 

Chocolate Crown

Huidevettersplein 13
8000 Brugge
 

 

Chocolaterie De Burg

Burg 15
8000 Brugge
 

 

Chocolaterie Depla

Mariastraat 20
8000 Brugge
 

Website

Chocolaterie Guillaume

Grasdreef 19
8200 Brugge
 

 

Chocolaterie Sweertvaegher

Philipstockstraat 29
8000 Brugge
 

Website

Dumon

Walstraat 6
8000 Brugge
 

 

Dumon

Eiermarkt 6
8000 Brugge
 

   

Dumon Chocolaterie

Simon Stevinplein 11
8000 Brugge
 

 

Marcolini

Markt 11
8000 Brugge
 

 

Neyts Heidi bvba

Rozenhoedkaai 1
8000 Brugge
 

 

Pralinette nv

Wollestraat 31b
8000 Brugge
 

Website

Pralinique de Bruges

Katelijnestraat 35
8000 Brugge
 

 

Spegelaere

Ezelstraat 92
8000 Brugge
 

 

Sukerbuyc

Katelijnestraat 5
8000 Brugge
 

Website

Ter Groene Poorte

Spoorwegstraat 14
8200 Brugge
 

Website

The Chocolate Kiss

Walplein 20
8000 Brugge
 

 

The Chocolate Line

Simon Stevinplein 19
8000 Brugge
 

Website

The Old Chocolate House

Mariastraat 1
8000 Brugge
 

Website

Tsjokoreeto

Stoofstraat 4
8000 Brugge
 

 

Verheecke

Steenstraat 30
8000 Brugge
 

 

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Contact

Contact address:

Guild of the Bruges Chocolatiers

Vlamingstraat 34
8000 Bruges